Social Intelligence is today’s essential customer retention and marketing tool for mobile operators. Adding it into your marketing toolbox will help to increase the value of your customers through accurate identification and classification of subscriber groups – for example those most likely to leave the network or increase their spend – so that you can effectively target them with the most effective marketing initiatives.
Xtract is the leading provider of Social Intelligence based analytic solutions and services to mobile operators. Our tools analyse your wealth of customer profile and service usage data to predict the propensity of subscribers and those in their social network to either churn or increase their spend … and influence others to do likewise. Consumer behavior is analysed on a far deeper level than by using historical data alone, also gaining insight into and understanding how customers communicate with each other, and who are the most influential in the network.
Research and experience shows that this analysis of customers’ social networks has two key advantages:
• It accurately explains and predicts people’s decision-making in different contexts
• It reveals the influencers in the network, combining accurate targeting with the power of word of mouth
Xtract also provides custom analytics to other verticals especially in the Finnish market. The core offering is dynamic segmentation based on rich data feeds, other applications include optimization and fraud detection.
