White Paper: Who are really your most valuable customers

Executive Summary: Companies are constantly trying to identify
revenue, profits and costs directly related to a customer. The
traditional valuation measures fail to take into account the indirect
social effects on customer value, leading companies to either overor
underestimate the total value of a customer.

Increasingly more sophisticated methods are being developed to
define revenue, profits and costs directly related to a customer. The
real value of customers can be measured only through taking into
account the indirect social revenue generated by a customer.