Consulting Services

As a service provider, the success of your marketing strategy depends on delivering the right campaigns to the right customers, at the right time.

The correct targeting, design, timing and delivery of your campaigns is absolutely critical. We understand these challenges and can offer you the benefit of our world class expertise, adding our unique knowledge of social networks and prediction models into the mix.

Analytical Consulting

We can use our expertise to help you find the best targets for your marketing campaigns. Our prediction models consistently beat random and other models in test situations. In our Analytical Consulting, we share this knowledge to ensure that your marketing campaigns have a solid basis by aiming them at the most appropriate target group. Analytical Consulting can include one or more of the following:

• Assistance with target definition including understanding scenarios such as churn in a prepaid customer base
• Campaign planning and design analytical support to ensure alignment of analytical and marketing objectives
• Assistance with definition and measurement of the success of activities
• Assistance with understanding campaign results
• Assistance with integrating results with your production and business processes

Business Consulting

Xtract has extensive expertise in utilizing Social Intelligence in successful marketing operations, both strategically and tactically. Our Business Consulting services ensure that our products and services are fully leveraged for churn prevention, product marketing and customer acquisition.

Business consulting can be tailored to your specific needs and delivered either in the form of face-to-face workshops or remotely, as an ongoing service.

We also offer the following packaged workshops:
½ day workshop
• Understanding how Social Intelligence is utilized to increase effectiveness and efficiency in marketing and media selections, both strategically and tactically.
1 day workshop
• Understanding how Social Intelligence is utilized to increase efficiency in marketing and media decisions
• Utilizing Social Intelligence with Xtract Social Links in marketing operations
2 day workshop
• Utilizing Social Intelligence both in product/service planning and cost-efficient targeting
• Understanding how Social Intelligence is utilized to increase efficiency in marketing and media selections
• Utilizing Social Intelligence with Xtract Social Links in marketing operations
5 day workshop
• Hands-on skills to plan, execute and measure the results of a direct marketing campaign utilizing Social Intelligence

For more information please contact services(at)xtract.com.